Mike's Metrics

Client reporting for agencies

Every campaign. One report. No more spreadsheets.

Google, Facebook, streaming TV, display, audio and more, pulled in automatically and shown in one simple portal your clients actually open.

Overview · Last monthAll channels
Ad impressions771K+12%
Website leads398+18%
Phone calls254+9%
Form fills144+31%
Google Ads148
Facebook102
Streaming TV61
Display47
Snapchat40

Connects to

Google AdsYouTubeGoogle Analytics 4Google Business ProfileMicrosoft AdsFacebook & Instagram AdsFacebook & Instagram postsSnapchat AdsStreaming TV (CTV/OTT)Programmatic displayGeo-fencingStreaming audioand more →

Take the tour

Real screens from the dashboard

Shown with a sample business. This is exactly what your clients would log in to.

The Overview: the whole picture on one screen

The Overview: the whole picture on one screen

Every campaign on every platform, side by side, for any date range. Ad results at the top, website visits, calls and form fills right next to them.

  • Every campaign that ran, on any platform, in one list
  • Ad results and website leads on the same screen
  • Pick any date range; every number follows it
Leads: where your customers actually came from

Leads: where your customers actually came from

Phone calls and form fills from the website, broken down by where each visitor came from, plus how they first found you. This is the screen that answers "is it working?"

  • Calls and forms, not just clicks
  • Last touch and first touch, side by side
  • Leads per 100 visits for every source
Google Ads: what the clicks turned into

Google Ads: what the clicks turned into

Clicks, conversions and conversion rate, plus exactly which actions counted: calls from ads, website phone clicks, form submissions.

  • Every conversion named, so nothing is a mystery
  • Campaign-by-campaign results
  • YouTube, Business Profile, reviews and Analytics one tap away

Built for success

Numbers you can trust, shown so anyone can understand them

A report only helps if people believe it and can read it in a minute. Every part of Mike's Metrics is built around those two things.

Counted once, never twice

When several platforms report on the same campaign, results are merged so nothing is double counted. Website leads and ad conversions are kept separate, never added together.

Exact by day, exact by month

Every number is stored by day, so any date range adds up precisely, and monthly totals match what you bill and what co-op programs require.

Results first, jargon last

Calls, form fills, bookings and completed views come first. Clients see what their money did in plain words, on any phone.

The right people see the right numbers

Each client sees only their own business. Costs, margins and partner names stay with the agency unless you decide to share them.

16+channels in one report
Hourlyautomatic data refresh
1 clickfor a full printed report
0spreadsheets to build

Why it works

Reporting your clients understand

Built by an agency, for agencies. Every screen answers the question clients actually ask: what did my money do?

◎

Every channel in one place

Search, social, streaming TV, display, audio, email and organic, side by side, with no double counting.

☎

Leads, not just clicks

Calls, form fills and bookings from the ads and the website, so results tie back to real customers.

⟳

Updates itself

Data refreshes every hour. No exports, no copy and paste, no Monday-morning report building.

✎

You choose what they see

Hide any card or channel from a client with one click. Costs and vendor names stay private.

⎙

Polished reports in one click

Print or send a full multi-page report for any date range, ready for the monthly meeting.

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Made for phones

Clients check results from their phone in seconds. Each client has a private login that shows only their own business.

For agencies

Spend your time on clients, not on reports

  • Every client in one place, with alerts when something changes
  • Each client gets their own private login
  • Show results by campaign, creative, keyword or ZIP code
  • Monthly reports done in minutes, not days
How agencies use it →

For businesses

Finally see what your marketing is doing

  • All your ads and your website in one dashboard
  • See which channels bring calls and customers
  • Plain-English numbers, no marketing jargon
  • Check it any time, from any device
How businesses use it →

See it with your own eyes

Open a live sample dashboard in under a minute. No call, no credit card.